Dealer Drive powers dealership efficiency for Fiat Chrysler Group
15 Apr 2014
Fiat Chrysler Group – the parent company for the iconic Jeep, Fiat and Alfa Romeo brands – has become Australia’s first auto manufacturer to roll out the revolutionary Dealer Drive application throughout their entire dealer network.
Designed specifically for the automotive industry, Dealer Drive streamlines the process of conducting customer test drives and managing loan vehicles – resulting in increased productivity and significant time and cost savings for dealers and their customers.
As a manufacturer known for their commitment to top level efficiency, Fiat Chrysler Group sees the use of Dealer Drive as an obvious next step in their service delivery to their customers. As Fiat Chrysler Group President and CEO, Veronica Johns puts it:
“Automating the test drive and loan vehicle process ensures our customers are always receiving the highest level service from our dealers while at the same time offering the dealers newfound initiatives to drive efficiency in their businesses.”
Dealer Drive is the result of four years intensive research by automotive industry experts Michael Webb and Paul Willson. With a combined 30 years’ experience in the field, the two have brought together an app for tablets and smartphones that addresses the core needs of the automotive industry.
“Dealer Drive gives car dealerships the edge. The ability to view data in real-time allows both dealers and manufacturers to make quicker, more informed decisions. Dealers can easily track and measure their operational effectiveness, reduce costs and improve sales, says Michael Webb.
Dealer Drive also provides manufacturers the ability to measure marketing campaign effectiveness, monitor the performance of the entire dealer network and above all else, better support them with various marketing, sales and staff training initiatives”.
A free trial of Dealer Drive is available for download from iTunes and Google play. Product information can be found at www.dealerdrive.com.au.
Dealer Drive co-founder, Michael Webb is available for media comment and interview on:
Phone | +61 430 811 755 Email | michael.webb@dealerdrive.com.au